Marketing Minute, Episode 4: Millennials: Spoiled Brats or Your Best Customers?

In this week's episode of the Marketing Minute, I wanted to address the generation that everyone loves to hate: Millennials.  I hear so much misinformation from the media, and usually from people who aren't even of this age group, so I'm here to set the record straight!

Watch the video on why you should be targeting this age group, and why it is such a ripe opportunity for travel professionals:

What do you think? Leave a comment below. And be sure to subscribe to the Marketing Minute to have updates delivered to your inbox every Friday.

Marketing Minute, Episode 3: Consistency

Happy Holidays! This week's Marketing Minute is about consistency, one of the most important things in effective marketing communications, but one of the hardest things to hold ourselves accountable to when everything else at work pulls our attention.

Take a look at the Marketing Minute, and subscribe to get the videos delivered to your inbox every Friday!

I'll be taking next week off to see family, but I'll be back in 2016 with more Marketing Minutes. In the meantime, leave a comment below if there are any travel marketing questions you're struggling with, and I'll add it to my list of topics!

Marketing Minute, Episode 2: Copywriting

Thanks for watching the Marketing Minute, one minute of useful marketing advice for your travel business. For this episode I want to talk about copywriting; in other words, the writing we use on our websites, social media, brochures, newsletters, or anything else with requires we put pen to paper (or computer).

It's no longer about just writing nice words. You've got to write in a way to boost your Search Engine Optimization (SEO) and also in a way that compels people to action. It's a big responsibility.

Watch the one-minute video for some details: