Marketing Minute, Episode 2: Copywriting

Thanks for watching the Marketing Minute, one minute of useful marketing advice for your travel business. For this episode I want to talk about copywriting; in other words, the writing we use on our websites, social media, brochures, newsletters, or anything else with requires we put pen to paper (or computer).

It's no longer about just writing nice words. You've got to write in a way to boost your Search Engine Optimization (SEO) and also in a way that compels people to action. It's a big responsibility.

Watch the one-minute video for some details: